The story.

The seed was sown in early-nineties with the opening up of the economy and subsequent media proliferation making targeting a brand TG a huge ask. This team recognized BTL as the big opportunity then and began offering massive scale unique solutions. Nearly a decade later the large fish among advertising agencies finally decoded its merits and set up in house BTL shops. 


Brandmela aims to be the industry’s most preferred integrated events & marketing solutions agency, to build brands, enable product life cycle development, facilitate distribution and customer experience through an optimal mix of marketing tools that ultimately impact purchase decisions, enhance brand value and inspire brand loyalty.


Our vision is to continue dominating by innovating & setting benchmarks for others to emulate. Guided by purpose, passion, simplicity, beauty, innovation, and surprise, our work is contemporary. We partner with clients to create brands that will endure, and brands that win hearts. We want to help individuals translate their dreams into reality, create lasting relationships, and shape the future.


Our Credo compels us to put the needs and well-being of the people we serve first. We are all about dependability, loyalty, commitment and consistency. With the discipline to maintain a clear focus on the fundamentals and the creativity to explore new opportunities, we provide our clients the power to open up their gates to the already huge and growing market.

About the Founder- Santosh Menon


  • Bcom – Mumbai university
  •  Marketing Management – SV Welingar
  • PR Trainee – Indian Cancer Society
  • Techical sales exec -Technova
  •  Inhouse copy writer – Times Of India, CMD – Transfusion Inc, Creative Head – Interads
  • Chief Mentor & CEO – Brandmela

The people.

Effective teamwork is what makes organisations succeed. Chemistry is at the heart of what makes teams great. Much of modern business thinking is centered on understanding the chemistry of what makes effective teamwork tick. And the best way to learn … is by doing, as Confucius once said.

Santosh Menon

CEO & Chief Mentor, Chief Creative Officer

(Brandmela Group, Advertising & Promotions)

Nandini Menon

Managing Partner

(Brandmela Group, Finance)

Reena Zachariah

Senior Group Head - Events & Relationships

(Events & Exhibition)

Deepti Kamat

Group Head - SPO, Activations

(Sales Process Outsourcing, Advertising & Promotions)

Nagendra Prabhu

Project Manager - SPO

(Sales Process Outsourcing)

Rohit Tambat

Senior Executive - MIS

(Sales Process Outsourcing)

Kalpana Joshi

Senior Accountant


Devang Gohil

Executive - Admin & Payroll

(Admin & HR)


Office Executive

(Admin & HR)

Stephanie Louis

Assistant Manager – Client Servicing & Business Development

Bharti Kerkar

Head - Talent Acquisition

(Sales Process Outsourcing, Admin & HR)

Swapnil Patkar

Project Manager - Idea

(Sales Process Outsourcing)

Hiten Rajput

Group Head - Visual Merchandising & Production

Sanjeevani Parab

Senior Graphic Designer

(Advertising & Promotions)

Kshama Parekh

Account Supervisor


Priya Sugire

Executive - Front Office

(Admin & HR)

Hemani Badani

Executive - Business Development & Client Servicing

(Events & Exhibition, Advertising & Promotions)

Hiten Patel

Project Manager - ISP

(Sales Process Outsourcing)

Sandhya Patekar

Sr. Executive - Operations & Servicing

(Sales Process Outsourcing)

Shiv Yadav

Executive - MIS

(Sales Process Outsourcing)

Suresh Jhulum

Executive - Production & Studio

(Visual Merchandising)

Shashank Nambiar

Executive - Strategy & Digital Solutions

(Advertising & Promotions)

Aishwarya Pawar

Account Assistant


The numbers.


"Products are made in the factory but brands are created in the mind."


The Highlights.

Pioneered sole ad rights with interactive events for a single brand at Dadar stn. Mumbai’s dirtiest and most crowded station became a brand strategist’s dream platform.

Pioneered India’s first coordinated Roadshow cum sampling exercise for a dandruff shampoo. Sixteen demo floats across four cities in a simultaneously coordinated operation. Creative merchandise distributed during this trail blazer was sported by the TG for over a year.

Launched India’s largest neon sign 120*20 in Mumbai for launch of telecom services. Mobile telephony was never the same again.

Launched the nation’s first demo challenge on wheels advertising set and the multiple city innovative Roadshow blitz with PR.

India’s most innovative outdoor promotion – 15 ft high ‘Titanic’ on wheels. A benchmark forever.

The first mobile bowling alley in the world.

Puja Pandal Antakshari – The first coordinated professionally managed programme across Durga Puja pandals in Kolkata.

Launch branding of Nokia stores in North and West Zone.

Launch of 60000 mothers Maternity Home contact programme pan India.

Corporate brand films to relaunch Band aid, Forbes, Education times, DHL.

Produced and executed innovative puppet show with a creative jingle across 1200 schools for a toothpaste major.

Pan India personal hygiene mega initiative for sanitary pad educational and sampling programme involving lakhs of households.

Consumer engagement programme for soft drink concentrate covering 40lac homes in 60 days.

Launched India’s largest retail sales distribution programme for multinational telecom major with team of 1600 programme executives to register 600cr sale in an annum.

Launched breakfast snack for multinational across MTOs and GT with wet sampling. Rolled out a Pan India pathbreaking consumer engagement programme simultaneously for five leading brands for one of the world’s largest FMCGs.

Reckitt Benckiser 50 lac household contact programme (and survived the end of the world).

Vodafone 1500 key Retailer gratification programme.

Multiple Exchange programmes to Europe for India’s top institution St Xavier’s College and Corporates.

Visual Merchandising pan India solutions – Beginning with Raymonds in early 2000, vertical revived with a bang in 2015 . Pan India campaigns for Jack and Jones, Only, Vero Moda, Pepe, Hamleys…